How to Kick Off the 2021 Fiscal Year Strong

Many organizations are kicking off their new fiscal year in a way they’ve never imagined. Budget cuts, staff cuts, decline in prospects with the propensity to give - the list goes on and on. Regardless of the challenges before you, goals still have to be met, funds still have to be raised, and key initiatives

Power of Centralized Print for Higher Education – What It Means And How It Can Save Time And Money

Doing more with less seems to be the name of the game recently. Budget and staff cuts occurring while simultaneously increasing the number of projects needed to be complete is a conversation happening at schools throughout the country.  The good news for companies such as Pacesetter is that these are the dilemmas we’ve been helping

Kick Start Your Marketing Efforts by “Getting Back to Basics”

Were your digital advertising plans taking off before COVID hit? Are you wondering what’s next for your organization’s advertising strategy? If you answered yes, it’s time to get “back to basics”. While some people are returning to life as usual, some are permanently changing their behaviors and continue to spend time at home. This means

Why Branding is Important to Fundraising Success

According to a recent survey, inconsistency is a major communication block for non-profit organizations when trying to relay their mission. Donors are often left confused and unsure - resulting in lost support and revenue. Advancement professionals have the power to close these gaps and continuously increase revenue by clearly communicating who they are and what their mission

How To End Your Fiscal Year Strong

For most organizations, the end of a fiscal year can present increased stress and required energy – in a good year. Layer on the most recent COVID-19 pandemic and there are many who are scrambling to end on a positive note. For over a decade we’ve been working with countless colleges, universities and non-profits. And

How are you positioning your organization?

How are you positioning your organization? We are officially seven weeks (or so) into this new normal, and while the imminent anxieties have lessened, organizations are still trying to figure out what they will do to come out of this. If you’re reading this and trying to figure out what you can do TODAY to

Converting Your Marketing Materials to an On-Demand Solution

It’s estimated that about 20% of a company’s marketing budget is being wasted on marketing materials that become outdated and thrown away*.  Combine this with a supply chain that has proven to be complicated, time-consuming, full of manual intervention and you have the perfect storm for lost profit.

3 Steps for Improving B2B Email Marketing

If you are a B2B email marketer looking for ways to improve your tactics you are not alone. Check out our tips for running a successful campaign.