Pacesetter Enterprises

Were your digital advertising plans taking off before COVID hit? Are you wondering what’s next for your organization’s advertising strategy? If you answered yes, it’s time to get “back to basics”. While some people are returning to life as usual, some are permanently changing their behaviors and continue to spend time at home. This means

According to a recent survey, inconsistency is a major communication block for non-profit organizations when trying to relay their mission. Donors are often left confused and unsure - resulting in lost support and revenue. Advancement professionals have the power to close these gaps and continuously increase revenue by clearly communicating who they are and what their mission

For most organizations, the end of a fiscal year can present increased stress and required energy – in a good year. Layer on the most recent COVID-19 pandemic and there are many who are scrambling to end on a positive note. For over a decade we’ve been working with countless colleges, universities and non-profits. And

How are you positioning your organization? We are officially seven weeks (or so) into this new normal, and while the imminent anxieties have lessened, organizations are still trying to figure out what they will do to come out of this. If you’re reading this and trying to figure out what you can do TODAY to

It’s estimated that about 20% of a company’s marketing budget is being wasted on marketing materials that become outdated and thrown away*.  Combine this with a supply chain that has proven to be complicated, time-consuming, full of manual intervention and you have the perfect storm for lost profit.

If you are a B2B email marketer looking for ways to improve your tactics you are not alone. Check out our tips for running a successful campaign.