Millennials: The Next Big Generation of Philanthropists

Millennials (or GenY’s) are a very important generation to focus on when putting together your fundraising strategy - not only because of their huge giving potential, but because they are very different from preceding generations and need to be treated differently. A recent study by Achieve and Johnson Grossnickle Associates found that Millennials want to be

Kick Start Your Marketing Efforts by “Getting Back to Basics”

Were your digital advertising plans taking off before COVID hit? Are you wondering what’s next for your organization’s advertising strategy? If you answered yes, it’s time to get “back to basics”. While some people are returning to life as usual, some are permanently changing their behaviors and continue to spend time at home. This means

Why Branding is Important to Fundraising Success

According to a recent survey, inconsistency is a major communication block for non-profit organizations when trying to relay their mission. Donors are often left confused and unsure - resulting in lost support and revenue. Advancement professionals have the power to close these gaps and continuously increase revenue by clearly communicating who they are and what their mission