Kick Start Your Marketing Efforts by “Getting Back to Basics”

Were your digital advertising plans taking off before COVID hit? Are you wondering what’s next for your organization’s advertising strategy? If you answered yes, it’s time to get “back to basics”. While some people are returning to life as usual, some are permanently changing their behaviors and continue to spend time at home. This means

Why Branding is Important to Fundraising Success

According to a recent survey, inconsistency is a major communication block for non-profit organizations when trying to relay their mission. Donors are often left confused and unsure - resulting in lost support and revenue. Advancement professionals have the power to close these gaps and continuously increase revenue by clearly communicating who they are and what their mission

How To End Your Fiscal Year Strong

For most organizations, the end of a fiscal year can present increased stress and required energy – in a good year. Layer on the most recent COVID-19 pandemic and there are many who are scrambling to end on a positive note. For over a decade we’ve been working with countless colleges, universities and non-profits. And

How are you positioning your organization?

How are you positioning your organization? We are officially seven weeks (or so) into this new normal, and while the imminent anxieties have lessened, organizations are still trying to figure out what they will do to come out of this. If you’re reading this and trying to figure out what you can do TODAY to

The Success of Higher Education Fundraising on Social Media

Social Media has become a routine way to connect and communicate with friends, family, and businesses. Our client, Saint Francis University has implemented multiple prosperous fundraising campaigns with us using social media as the primary outlet.

Saint Francis University Giving Tuesday Campaign

Saint Francis University saw a total of $43,131 in donations from 152 donors during this one day campaign. An increase of 80% from the previous year!

Kim Gross Speaks at INTERACT 2019

VP of Sales and Marketing, Kim Gross speaks at the 2019 INTERACT Users Community Event, about a project for Mack Trucks implementing an end to end “handover” process that provided dealer sales teams with a streamlined way to create personalized kits for each customer.

The Benefits of a Brand

Pacesetter sees a great deal of variation the brands we work with. From local non-profits to global manufacturing corporations, our clients’ brand strategies and resources run the gamut. Learn our strategies for maintaining a strong brand.

Mack Trucks Handover Kits

Pacesetter helps Mack Trucks develop a successful new truck handover kit with including customized print-on-demand items.

Saint Francis University Alumni Social Media

Pacesetter increased SFU’s organic reach increased by 182%, impressions by 192%, and engagement by 407%. This built great for brand awareness and gained qualified donors with more efficient ad spends.

How Much is Poor Customer Communication Costing Your Business?

Take a minute to think about your recent customer outreach efforts. Have you communicated with your customers your efforts to improve your organizational structure to better serve their needs?

Quickly Improve Participation In Time For The End of Your Fiscal Year

Can you push too hard for a gift that we offend our prospective donors? There are a few best practices that we have discovered throughout the years that can paint a clearer picture.