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Marketing Shouldn’t Be a “Bad Word” for Nonprofits

It happens all the time, nonprofits struggle with how to get more recognition for their organization yet, they run away from the one strategy that would help them gain traction - marketing. We know that the reasons for this are usually funds, perception of the organization and lack of resources. The truth is, nonprofit organizations
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How to Kick Off the 2021 Fiscal Year Strong

Many organizations are kicking off their new fiscal year in a way they’ve never imagined. Budget cuts, staff cuts, decline in prospects with the propensity to give - the list goes on and on. Regardless of the challenges before you, goals still have to be met, funds still have to be raised, and key initiatives
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Power of Centralized Print for Higher Education – What It Means And How It Can Save Time And Money

Doing more with less seems to be the name of the game recently. Budget and staff cuts occurring while simultaneously increasing the number of projects needed to be complete is a conversation happening at schools throughout the country.  The good news for companies such as Pacesetter is that these are the dilemmas we’ve been helping
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Millennials: The Next Big Generation of Philanthropists

Millennials (or GenY’s) are a very important generation to focus on when putting together your fundraising strategy - not only because of their huge giving potential, but because they are very different from preceding generations and need to be treated differently. A recent study by Achieve and Johnson Grossnickle Associates found that Millennials want to be
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Kick Start Your Marketing Efforts by “Getting Back to Basics”

Were your digital advertising plans taking off before COVID hit? Are you wondering what’s next for your organization’s advertising strategy? If you answered yes, it’s time to get “back to basics”. While some people are returning to life as usual, some are permanently changing their behaviors and continue to spend time at home. This means
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Why Branding is Important to Fundraising Success

According to a recent survey, inconsistency is a major communication block for non-profit organizations when trying to relay their mission. Donors are often left confused and unsure - resulting in lost support and revenue. Advancement professionals have the power to close these gaps and continuously increase revenue by clearly communicating who they are and what their mission
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How To End Your Fiscal Year Strong

For most organizations, the end of a fiscal year can present increased stress and required energy – in a good year. Layer on the most recent COVID-19 pandemic and there are many who are scrambling to end on a positive note. For over a decade we’ve been working with countless colleges, universities and non-profits. And

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How are you positioning your organization?

How are you positioning your organization? We are officially seven weeks (or so) into this new normal, and while the imminent anxieties have lessened, organizations are still trying to figure out what they will do to come out of this. If you’re reading this and trying to figure out what you can do TODAY to

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The Success of Higher Education Fundraising on Social Media

Social Media has become a routine way to connect and communicate with friends, family, and businesses. Our client, Saint Francis University has implemented multiple prosperous fundraising campaigns with us using social media as the primary outlet.

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Saint Francis University Giving Tuesday Campaign

Saint Francis University saw a total of $43,131 in donations from 152 donors during this one day campaign. An increase of 80% from the previous year!

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Kim Gross Speaks at INTERACT 2019

VP of Sales and Marketing, Kim Gross speaks at the 2019 INTERACT Users Community Event, about a project for Mack Trucks implementing an end to end “handover” process that provided dealer sales teams with a streamlined way to create personalized kits for each customer.

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The Benefits of a Brand

Pacesetter sees a great deal of variation the brands we work with. From local non-profits to global manufacturing corporations, our clients’ brand strategies and resources run the gamut. Learn our strategies for maintaining a strong brand.

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