Blog

How To End Your Fiscal Year Strong

For most organizations, the end of a fiscal year can present increased stress and required energy – in a good year. Layer on the most recent COVID-19 pandemic and there are many who are scrambling to end on a positive note. For over a decade we’ve been working with countless colleges, universities and non-profits. And

How are you positioning your organization?

How are you positioning your organization? We are officially seven weeks (or so) into this new normal, and while the imminent anxieties have lessened, organizations are still trying to figure out what they will do to come out of this. If you’re reading this and trying to figure out what you can do TODAY to

The Success of Higher Education Fundraising on Social Media

Social Media has become a routine way to connect and communicate with friends, family, and businesses. Our client, Saint Francis University has implemented multiple prosperous fundraising campaigns with us using social media as the primary outlet.

Saint Francis University Giving Tuesday Campaign

Saint Francis University saw a total of $43,131 in donations from 152 donors during this one day campaign. An increase of 80% from the previous year!

Kim Gross Speaks at INTERACT 2019

VP of Sales and Marketing, Kim Gross speaks at the 2019 INTERACT Users Community Event, about a project for Mack Trucks implementing an end to end “handover” process that provided dealer sales teams with a streamlined way to create personalized kits for each customer.

The Benefits of a Brand

Pacesetter sees a great deal of variation the brands we work with. From local non-profits to global manufacturing corporations, our clients’ brand strategies and resources run the gamut. Learn our strategies for maintaining a strong brand.

Mack Trucks Handover Kits

Pacesetter helps Mack Trucks develop a successful new truck handover kit with including customized print-on-demand items.

Saint Francis University Alumni Social Media

Pacesetter increased SFU’s organic reach increased by 182%, impressions by 192%, and engagement by 407%. This built great for brand awareness and gained qualified donors with more efficient ad spends.

How Much is Poor Customer Communication Costing Your Business?

Take a minute to think about your recent customer outreach efforts. Have you communicated with your customers your efforts to improve your organizational structure to better serve their needs?

Quickly Improve Participation In Time For The End of Your Fiscal Year

Can you push too hard for a gift that we offend our prospective donors? There are a few best practices that we have discovered throughout the years that can paint a clearer picture.

Is My Annual Fund Already Behind For 2018?

We discuss how delaying focusing strategy for next year, can create a cyclical dilemma that nobody wants to find themselves in – always starting too late in the game, and always playing catch up!

72% of Your Sales Force May Be Costing You Money

Many companies are implementing online collateral management programs that streamline the entire ordering and fulfillment process. Learn how this can help you more efficiently manage your marketing collateral.

Converting Your Marketing Materials to an On-Demand Solution

It’s estimated that about 20% of a company’s marketing budget is being wasted on marketing materials that become outdated and thrown away*.  Combine this with a supply chain that has proven to be complicated, time-consuming, full of manual intervention and you have the perfect storm for lost profit.

How to Turn Your Phonathon Program Around in Four Easy Steps!

If integrated correctly, these programs can not only significantly improve overall fundraising efforts, but do so without wasting budget dollars. Check out our tips for an effective program.

3 Steps for Improving B2B Email Marketing

If you are a B2B email marketer looking for ways to improve your tactics you are not alone. Check out our tips for running a successful campaign.