Streamlining Production with User-Friendly Marketing Portal
Client: The Simple Greek
Industry: Restaurant
Goal: Streamline Customer’s Production of Print & Digital Media
Results: 3 Days a Week of Employee Time Recovered
“We are saving so much time to now put into system wide promotions that can benefit everybody!”
Goal
To streamline the ordering and production of custom print & digital media that follow the franchise’s brand guidelines.
Solution
Pacesetter worked with The Simple Greek to create a collateral management portal to help streamline the company’s marketing collateral production. The new portal allowed franchisees the ability to purchase and download customizable materials. The previous process was completely manual and caused a strain on company resources, requiring a high volume of repetitive tasks costing time and money. The Simple Greek is not alone in this problem, in fact, it is proven that repetitive tasks cost U.S. businesses approximately $1.8 trillion annually (Source).
When The Simple Greek identified this problem in their organization, they approached Pacesetter to help develop a solution. Our solution included an automated marketing portal that functions like an e-commerce solution complete with downloadable products and product customization. This allows franchisees the opportunity to edit menu items, add their location, and generally customize materials for their store knowing they are always adhering to the brand.
Outcome
Through this integration, The Simple Greek has reduced overall costs, streamlined its production process, and increased brand consistency. Their new portal is saving on average an estimated 3 days a week of labor time.
